You probably won’t break into the sports industry if you do this.
(Originally published on Linkedin.) After my first season at the Tampa Bay Lightning, I had lunch with a 20-something dude who hoped to work for a team in the same […]
(Originally published on Linkedin.) After my first season at the Tampa Bay Lightning, I had lunch with a 20-something dude who hoped to work for a team in the same […]
I find it interesting many of my Millennial peers dislike being managers. Perhaps because the typical Millennial mindset is generally assumed to be self-involved and every-man-for-himself. And yes, in many ways, having […]
The woman behind the tweets, Social Media and Digital Marketing Manager Caity Kauffman, is moving on to Team Epic, a Connecticut-based sports marketing, hospitality management consulting firm. In Kauffman’s two years […]
Caity Kauffman likes to surprise people. The 25-year-old social media and digital marketing manager for the Tampa Bay Lightningadmits there are challenges to being a woman working in professional sports — but […]
Best social media advice: Always know what your objectives are. I believe a lot of people are on social media because they think, ‘Everyone’s here; we need to be here, […]
Thanks for the shoutout on last night’s Tonight Show, Jimmy! https://t.co/yG1gpoayKZ — 2 – @TBLightning (@TBLightning) June 6, 2015 . @FallonTonight Our turn: pic.twitter.com/EtPlsL3H8T — 2 – @TBLightning (@TBLightning) June […]
Social media is such a creative space that gives us a lot of freedom of how we want to deliver a message. We have an audience that is constantly tuned […]
The team’s Twitter account tweeted an infographic reading “2004 Stanley Cup Champions” Tuesday in response to a Twitter user who wrote “@TBLightning has never won the cup in my eyes.” See […]
13. Keep a consistent look and feel. If adding creative to the account is important, consider creative a cohesive look and feel. This will help fans know what to look […]
Being a social media lead of a sports team is a difficult job. On one hand you’re the voice of an entire fandom, and as such, you are expected to […]